Condition: A-.

Literature:
Reihe Poster Collection 24, 2012, page 49, No. 40;
Weill 2011, page 98;
Thalmann 2004, page 120, No. 234;
Thalmann 2001, page 216;
Rotzler/Schärer/Wobmann 1990, page 163;
Margadant 1983, page 210, No. 428;
Exhibition catalogue. Paris 1982, page 65, No. 76.

The Basel master Niklaus Stoecklin always focused on the essential elements; in the case of object posters this usually meant the product itself and the logo. Here, the tube of Binaca toothpaste is contextualised with a glass and toothbrush. An icon of “New Objectivity”, a classic and a sought-after rarity.