Germann Auctionhouse Zurich
Posters: Tourism, Winter Sport, Sport, Transportation, Aviation, Food & Beverage, Culture, Media, Fashion, Accessories, Typography, Beauty Products
Saturday, 02 December 2017, 02:00 pm

Hugo Laubi, Arosa

Lot 2039

Hugo Laubi, 1888-1959 (CH)

Arosa, 1938

Lithograph printed in colors.
H 1018 mm W 638 mm.

J.C. Müller Zürich 8

*CHF1'800 / 2'500
*EUR1'600 / 2'200
*USD1'900 / 2'600

Hammer Price: CHF 1'200

Annotation:

Condition: A-/J.

Literature:
Exhibition catalog. Chur 1983.
Page 67, No. 91.

Hugo Laubi's amusing Arosa poster from 1938 is an example of a successful implementation of tourism advertising in the 1930s.