Lot 2126
Lithograph printed in colors.
H 1280 mm W 905 mm.
Wassermann A.G. Basel
CHF | 4'000 / 6'000 |
EUR | 3'600 / 5'400 |
USD | 4'200 / 6'300 |
Hammer Price: CHF 6'000
Condition: A-.
Literature:.
Reihe Poster Collection 24, 2012. Page 47, No. 35;
Jong/Purvis/Le Coultre 2010. Page 213, No. 345;
Rotzler/Schärer/Wobmann 1990. Page 161.
The Basel designer Niklaus Stoecklin, known for his hyper-realistic style, created two particularly outstanding object posters in the 1940s, one for Bi-Oro sun cream and the other for Binaca toothpaste (lot 2121). They are two highlights among Swiss object posters. Stoecklin always boiled his designs down to the essential message, focusing on the product and the logo. A rarity.