Condition: A/J.

Literature:
Weil 2015. Page 242;
Graf 2012. No. 12;
Lichtenstein 2012. Page 118;
Reihe Poster Collection 21, 2010. Page 22, No. 12;
Jong/Purvis/Le Coultre 2010. Page 61, No. 79;
Giroud 2006. Page 108, No. 82;
Gex 2006. Page 103;
Schlup/Giroud 2005. Page 163, No. 12;
Wyder 2004. Page 29, No. 31.

The Bernese painter Emile Cardinaux was inspired by Ferdinand Hodler in creating this avant-garde poster showing the Matterhorn bathed in alpenglow,
a masterpiece of poster art. The simple design focuses on the essential so as not to impose upon its aesthetic value. With this revolutionary poster, Emile Cardinaux introduced a new style of design and a more dynamic form of communication in travel posters.
Lithographed at the Wolfensberger printing company, Cardinaux’ Zermatt poster is internationally one of the most highly praised works and an icon of poster advertising.