Germann Auctionhouse Zurich
Posters: Tourism, Winter Sport, Sport, Transportation, Aviation, Food & Beverage, Culture, Media, Fashion, Accessories, Typography, Beauty Products
Saturday, 02 December 2017, 02:00 pm

Ruedi Külling, BIC

Lot 2183

Ruedi Külling, 1935 (CH)

BIC, 1962

Offset print in colors.
H 1280 mm W 900 mm.

J.E. Wolfensberger

CHF900 / 1'400
EUR800 / 1'200
USD950 / 1'500

Hammer Price: CHF 850

Annotation:

Condition: A.

Literature:
Graf 2012. Page 73;
Reihe Poster Collection 24, 2012. Page 80, No. 85;
Müller-Brockmann 2004. Page 144;
Thalmann, 2004. Page 174, No. 345;
Odermatt, 1998. Page 91;
Rotzler/Schärer/Wobmann, 1990. Page 151.

This legendary poster for BIC pens by the Zurich designer Ruedi Külling is among the most famous advertisements from the 1960s. It is highly sought-after across the globe.