Posters: Tourism, Winter Sport, Sport, Transportation, Aviation, Food & Beverage, Culture, Media, Fashion, Accessories, Typography, Beauty Products
Saturday, 02 December 2017, 02:00 pm
Lot 2183
Ruedi Külling, 1935 (CH)
BIC, 1962
Offset print in colors.
H 1280 mm W 900 mm.
J.E. Wolfensberger
| CHF | 900 / 1'400 |
| EUR | 800 / 1'200 |
| USD | 950 / 1'500 |
Hammer Price: CHF 850
Annotation:
Condition: A.
Literature:
Graf 2012. Page 73;
Reihe Poster Collection 24, 2012. Page 80, No. 85;
Müller-Brockmann 2004. Page 144;
Thalmann, 2004. Page 174, No. 345;
Odermatt, 1998. Page 91;
Rotzler/Schärer/Wobmann, 1990. Page 151.
This legendary poster for BIC pens by the Zurich designer Ruedi Külling is among the most famous advertisements from the 1960s. It is highly sought-after across the globe.