Condition: A/A-, Frame (not examined out of frame).

Literature:
Exhibition catalog. Winterthur 2017.
Jong/Purvis/Le Coultre 2010. Page 105, No. 156;
Reihe Poster Collection 18, 2008. Page 33, No. 29;
Hollis 2006. Page 29;
Exhibition catalog. Berlin 2001. Page 33, No. 15;
Müller-Brockmann 2004. Page 128, No. 137;
Rotzler/Schärer/Wobmann, 1990. Page 162;
Wrede 1988. Page 178, No. 188;
Reihe Plakatgestalter 4, 1988. Page 33, No. 97;
Weill 1984. Page 251, No. 439;
Margadant 1983. Page 179, No. 312.

Otto Baumberger’s 1923 “coat poster” for the PKZ clothing company is an icon among Swiss object posters. The striking, photo-realistic image of the PKZ tweed coat makes the fabric seem tangible. Baumberger’s decision to leave out any advertising text but integrate the PKZ label into the image was groundbreaking.
The poster was immediately celebrated as a sensation.