Condition: A.

Literature:
Müller-Brockmann 2004. Page 70;
Thalmann 2004. Page 58, No. 90;
Exhibition catalog. Berlin 2001. Page 12, No. 95;
Weill 1984. Page 121;
Margadant 1983. Page 21, No. 148;
Exhibition catalog. Paris 1982. Page 2, No. 1;
Exhibition catalog. Zürich 1981. Page 24, No. 8;
Exhibition catalog. Zürich 1959. No. 71.

Every serious poster collector wants Robert Hardmeyer’s 1905 “Waschanstalt Zürich” poster for his or her collection. This unique design with the cock wearing a coat revolutionised the world of advertising at the beginning of the last century. The anthropomorphic animal figure and the dominant lettering graced the laundry company’s headquarters and its vans for many decades. The “Waschanstalt” eventually had to make way for a modern building with luxury lofts, but it will always be remembered thanks to this legendary poster.