Condition: B+/J.

Literature:
Clerc/Giroud 2014, page 190;
Müller-Brockmann 2004, page 134, No. 149; Hofmann/Müller 1995, page 102; Rotzler/Schärer/Wobmann 1989, page 121;
Müller-Brockmann/Wobmann 1989, page 128, No. 129;
Weill 1984, page 255, No. 448;
Margadant 1983, page 169, No. 283.

Born in Switzerland in 1907, Herbert Matter studied in Paris, where he worked with Ozenfant and Cassandre. In 1932 he returned to Switzerland and designed a number of advertising posters for the Swiss national tourism office (Schweizerische Verkehrszentrale) between 1934 and 1936 which received international attention. His unique use of photomontage and typography was a precursor to the modern photographic poster. In 1935 Matter moved to New York, where he opened a photography studio, worked for clients such as Harper’s Bazaar and Vogue, taught at Yale University and acted as an advisor to the Guggenheim Museum.