Posters: Tourism, Winter Sports, Sport, Transportation, Aviation, Food & Beverage, Culture, Typography, Fashion, Accessories, Beauty Products
Saturday, 01 December 2018, 02:00 pm
Lot 2105
Selecta Zürich Studio (CH)
Das schönste Reisen, Swissair, approx. 1937/38
Print, heightened with white
H 1000 mm W 600 mm.
(Frame).
Annotation:
Literature:
see. Giroud 2008, No. 113.
In 1937 Swissair acquired the new Douglas DC-3 and launched a large-scale poster campaign. The Zurich advertising firm Studio Selecta created an extraordinary series of posters with eye-catching designs. This is one of the original posters from the series.
| CHF | 1'500 / 3'000 |
| EUR | 1'400 / 2'700 |
| USD | 1'600 / 3'200 |
Hammer Price: CHF 2'200