Editions
Wednesday, 26 June 2024, 05:30 pm
Lot 948
Robert Hardmeyer, 1876-1919 (CH)
Poster. Waschanstalt Zürich AG, 1905
Lithograph printed in colours.
H 1280 mm W 900 mm.
Graph. Anstalt J.E. Wolfensberger Zürich.
| CHF | 1'500 / 2'500 |
| EUR | 1'500 / 2'500 |
| USD | 1'600 / 2'700 |
Hammer Price: CHF 1'500
Literature:
Müller-Brockmann 2004, Page 70.
Robert Hardmeyer's avant-garde poster shows the legendary “Güggel” of the former “Wöschi” in Zurich-Wollishofen. The motif revolutionized the world of advertising at the beginning of the last century and the humanized animal figure with the dominant lettering was the hallmark of the company building and the trucks of the car wash for decades.