Condition: A/A- (Frame), not examined out of frame.

Born in Engelberg in 1907, Herbert Matter was a pioneer in photomontage in the 1930s.
He became famous thanks to the partly photographic, partly photorealistic posters he created for the “Schweizerische Verkehrszentrale”, the former Swiss tourism agency, between 1934 and 1936.
The introduction of colour photography in the USA in 1936 marked the start of a new phase in Matter’s work, visible for the first time in his poster “Glarnerland-Walensee”. In this very rare poster from 1936, Matter created a montage of the Tödi - the highest peak in the Glarus Alps -, the Walensee waterfall, a mountain guide and a lush meadow with cows. The arrangement of these classic symbols of the Swiss Alps using the technique of photomontage, which was exceptional at the time, suggests an intact, ideal alpine world.
An absolute rarity.