Posters: Tourism, Winter Sport, Sport, Transportation, Aviation, Food & Beverage, Culture, Media, Fashion, Accessories, Typography, Beauty Products
Saturday, 02 December 2017, 02:00 pm
Lot 2228
Otto Morach, 1887-1973 (CH)
A. Welti-Furrer AG, Taxameter Telef.11.11. Selnau, 1923
Lithograph printed in colors.
H 1280 mm W 905 mm.
"Wolfsberg" Zürich
| CHF | 6'000 / 10'000 |
| EUR | 5'400 / 9'000 |
| USD | 6'300 / 11'000 |
Hammer Price: CHF 6'000
Annotation:
Condition: B/J.
Literature:
Weill 1984. Page 247, No. 433;
Schaller 1983. Page 84, No. 199.
In 1923 Otto Morach designed another Art Deco poster for the Welti-Furrer taxi company. The visual rendering of the commercial message is singularly effective. Morach successfully accomplished the task of combining Zurich’s Grossmünster, the bridges, the black taxis and the telephone number 11.11 into a harmonious whole. Rare.